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What is the LEAST specialized type of online content?

(1 point)
Responses

A website

website

B blog

blog

C social media

social media

D video

Which is NOT a hurdle to growing an audience for a blog?

(1 point)
Responses

A It can be difficult for people to find a blog.

It can be difficult for people to find a blog.

B You need to create a reason for visitors to come back regularly.

You need to create a reason for visitors to come back regularly.

C It can take effort to get people to invest their time in your content.

It can take effort to get people to invest their time in your content.

D You don’t have full control over the content.

The brand Brenda works for sells gorgeous home décor, and she wants to spotlight that on social media with beautiful photos. What would be the BEST platform for her brand to use for that purpose?

(1 point)
Responses

A Twitter

Twitter

B TikTok

TikTok

C Instagram

Instagram

D YouTube

Why would brands try to make their YouTube videos shorter and more fast-paced?

(1 point)
Responses

A They have to shorten them according to YouTube rules.

They have to shorten them according to YouTube rules.

B It’s the only way to compete with videos on Twitter.

It’s the only way to compete with videos on Twitter.

C It costs less to post shorter videos.

It costs less to post shorter videos.

D It keeps viewers’ attention longer.

TikTok is a social media platform that excels at:

(1 point)
Responses

A using short videos to attract a large audience.

using short videos to attract a large audience.

B supporting extensive comment threads.

supporting extensive comment threads.

C sharing short text-based posts.

sharing short text-based posts.

D showcasing beautiful images and slideshows.

Vlog is a combination of what two words?

(1 point)
Responses

A video and logic

video and logic

B virtual and log

virtual and log

C video and log

video and log

D virtual and blog

Question
Twitter is the BEST platform for what type of content?

(1 point)
Responses

A short posts of 280 characters or less

short posts of 280 characters or less

B short, funny videos

short, funny videos

C posts with several paragraphs of text

posts with several paragraphs of text

D long videos of 10 minutes or more

Justin wants to create video content for a specific audience. That audience is known as his _______.

(1 point)
Responses

A target market

target market

B pitch

pitch

C blog

blog

D platform market

Question
Kevin is really involved in his school’s rocket club. They want to showcase the projects they do to get kids all over the country interested in rockets. What online tool would be MOST effective for attracting attention and building a large audience?

(1 point)
Responses

A podcast

podcast

B blog

blog

C video

video

D website

Petra is trying to position herself as an expert on nutrition. What would be the LEAST expensive way for her to get her message in front of an audience?

(1 point)
Responses

A Become a guest on an established podcast on the topic.

Become a guest on an established podcast on the topic.

B Buy ads on Twitter, Instagram, and Facebook.

Buy ads on Twitter, Instagram, and Facebook.

C Create and distribute an audiobook.

Create and distribute an audiobook.

D Create a series of long-form videos.

If Prasanna’s manager asks for her help pitching a content idea for a client, what does he want her to do?

(1 point)
Responses

A Help identify the target market for a video.

Help identify the target market for a video.

B Clip the content into two parts.

Clip the content into two parts.

C Place music over a video.

Place music over a video.

D Help create an idea that will get the audience’s attention.

What social media platform introduced the ability to “Like” other users’ content?

(1 point)
Responses

A TikTok

TikTok

B Facebook

Facebook

C Instagram

Instagram

D Twitter

Julia wants to document her attempt to learn how to cook healthy food over the next year. What’s the MOST effective online tool, in terms of posting style, to create such an online journal?

(1 point)
Responses

A TikTok

TikTok

B blog

blog

C podcast

podcast

D website

Richelle wants to post a marketing video that is 20 minutes long. Which media channel would be the BEST place for her to post a video that long?

(1 point)
Responses

A Facebook feed

Facebook feed

B Instagram

Instagram

C YouTube

YouTube

D Twitter

1 answer

Here are the answers to each of your questions:

  1. What is the LEAST specialized type of online content?

    • A website

  2. Which is NOT a hurdle to growing an audience for a blog?

    • D You don’t have full control over the content.

  3. The brand Brenda works for sells gorgeous home décor. What would be the BEST platform for her brand to use for that purpose?

    • C Instagram

  4. Why would brands try to make their YouTube videos shorter and more fast-paced?

    • D It keeps viewers’ attention longer.

  5. TikTok is a social media platform that excels at:

    • A using short videos to attract a large audience.

  6. Vlog is a combination of what two words?

    • C video and log

  7. Twitter is the BEST platform for what type of content?

    • A short posts of 280 characters or less

  8. Justin wants to create video content for a specific audience. That audience is known as his _______.

    • A target market

  9. Kevin is really involved in his school’s rocket club. What online tool would be MOST effective for attracting attention and building a large audience?

    • C video

  10. Petra is trying to position herself as an expert on nutrition. What would be the LEAST expensive way for her to get her message in front of an audience?

    • A Become a guest on an established podcast on the topic.

  11. If Prasanna’s manager asks for her help pitching a content idea for a client, what does he want her to do?

    • D Help create an idea that will get the audience’s attention.

  12. What social media platform introduced the ability to “Like” other users’ content?

    • B Facebook

  13. Julia wants to document her attempt to learn how to cook healthy food over the next year. What’s the MOST effective online tool, in terms of posting style, to create such an online journal?

    • B blog

  14. Richelle wants to post a marketing video that is 20 minutes long. Which media channel would be the BEST place for her to post a video that long?

    • C YouTube