In the excerpt from "Hears a Food Rapper You Can Eat" by Randy Rieland, several rhetorical devices enhance the author's argument and engage the reader. Here are some examples:
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Imagery: The author uses vivid imagery when describing cheese sticks as "about as commonplace as snack food gets" and "individually wrapped, like a high-end truffle." This comparison elevates the mundane cheese stick by likening it to a luxury item, which helps the reader visualize the contrast between everyday snacks and gourmet delicacies.
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Juxtaposition: The contrast between the unhealthy, ubiquitous cheese stick and the potential for an innovative, healthy edible wrapper serves to highlight the transformation that could take place. This positioning emphasizes the significance of the research being discussed.
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Personification: By describing the edible film as having the ability to “add vitamins or minerals or ways to block light damage to the food,” the author personifies the film as an active participant in enhancing the nutritional quality of food, making it sound like a revolutionary solution to food packaging.
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Direct Quotation: Incorporating a quote from Peggy Tomasula lends credibility to the piece. It allows the expert's voice to come through, making the information more authoritative. Phrases like "the benefit" and the specific examples she provides help clarify the practical implications of the research.
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Tone: The overall tone of the passage shifts between casual and informative. The initial casual mention of cheese sticks creates relatability, while the subsequent explanations of the innovative film heighten the tone to one of excitement and progress.
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Repetition: The phrase "it also" appears in different contexts, subtly reinforcing the idea that the edible film has numerous benefits. This repetition creates a rhythm and emphasizes the multiple advantages of the innovation.
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Analogy: The author uses analogy implicitly by comparing the common cheese stick to high-end foods and contrasting the traditional inedible wrapper with the innovative edible alternative. This technique helps the reader understand the significance of the advancements in food packaging.
These rhetorical devices work together to make the argument compelling, highlight the significance of the research, and engage the reader in the potential future of food packaging.