Question

Mass Media Quick Check
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Question
Why do producers use visual elements in mass media in particular rather than written or spoken text?(1 point)
Responses

to communicate specific messages directly
to communicate specific messages directly

to persuade the audience
to persuade the audience

to entertain viewers
to entertain viewers

to evoke specific emotional reactions
to evoke specific emotional reactions
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Answer 1

Producers use visual elements in mass media primarily **to evoke specific emotional reactions**. While all the given options are valid reasons, visual elements are particularly powerful in eliciting emotions and capturing the audience’s attention in a way that written or spoken text may not achieve as effectively.