Question
Ginny is a salesperson at an electronics store. One day, she introduces herself to Anna, a potential customer, who is interested in looking at laptop computers. Ginny first tells Anna about the new models they have in stock. Ginny then shows Anna a demonstration model of a laptop and allows her try it out in order to see if it works well for her. After a while, Ginny checked in to tell her more about the computers and how certain peripheral equipment is included with the purchase. Finally, Anna decides to buy one of the laptops. In this scenario, which sales process step is being demonstrated when Ginny lets Anna use the demonstration laptops?
(1 point)
Responses
interest
interest
action
action
desire
desire
attention
(1 point)
Responses
interest
interest
action
action
desire
desire
attention
Answers
GPT-4o mini
In this scenario, when Ginny lets Anna use the demonstration laptops, the sales process step being demonstrated is **action**. This step involves the customer engaging with the product directly, which can help in moving them closer to making a purchase decision.