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Monster energy drink

1. Your marketing team has been hired by a sports drink company to organize an event to promote
their products to a target market of teenagers ages 12 to 18.
2. List possible event ideas for promoting the products.
3.Choose one event from your list and explain why this particular event would work the best for this
project. Describe the event in detail
4. Identify the potential sponsors and spectators for the event. 5. List ideas of attracting the
potential sponsors and spectators. Examples: 1.Offer the sponsor incentives,2. Offer a
minimum risk� solution, 3.Use data to make investors feel confident 4. Get the right
timing
A. For trade shows or exhibitions, giving the sponsor a free booth.

B.Place the sponsor’s name or logo on event promotional banners and flyers.

C.Mention the sponsor’s company in your blog posts, email newsletters, and social media
posts.

D.Give event-related freebies or discounts to customers that purchase the sponsor’s product
or sign up for its service.

6. Present your ideas with the class.

1 answer

1. Event Ideas for Promoting the Sports Drink to Teenagers (Ages 12-18)

  1. Extreme Sports Competition: Host an event featuring BMX biking, skateboarding, or parkour challenges with a focus on action sports.

  2. Music Festival with Sports Elements: Organize a mini-music festival where local bands perform between different action-packed sports competitions.

  3. Esports Tournament: Set up a gaming tournament featuring popular games among teenagers, with the sports drink being the official energy drink of the event.

  4. Fitness Challenge: Create a multi-event challenge that includes various sports activities, obstacle courses, and team competitions.

  5. Pop-Up Experience Booths: Create interactive pop-up booths in high-traffic areas (like malls or parks) where teens can try the drinks, engage in fun activities, and win prizes.

  6. NGO Collaboration: Collaborate with local charities or schools for a sports day where every beverage sold contributes to a community cause.

2. Chosen Event: Extreme Sports Competition

Description:

The Extreme Sports Competition is designed to tap into the thrill-seeking nature of teenagers. The event will be hosted in an outdoor venue like a skate park or a sports complex, featuring thrilling competitions in BMX biking, skateboarding, and parkour.

Each sport will have its own competition with various age categories and skill levels to engage a broad audience. Additionally, there will be skill demonstrations by local influencers and athletes, live DJ music, and food trucks to create a festive atmosphere.

Promotional booths will provide samples of the sports drink, allowing participants to taste the product while engaging in fun activities. A photo booth with branded backdrops encourages attendees to share their experiences on social media, further extending the event's reach.

Why This Event Works Best:

This event aligns perfectly with the energy and interests of the target demographic. Teenagers are drawn to adrenaline-pumping activities and the culture surrounding extreme sports. By seamlessly integrating the sports drink into a high-energy environment, the brand can create positive associations and memorable experiences that resonate with this age group.

3. Potential Sponsors & Spectators

Potential Sponsors:

  1. Skateboard Brands: Local and international companies such as Element, Vans, or Zero Skateboards.
  2. Bicycle Manufacturers: Brands such as BMX or mountain bike companies.
  3. Sports Apparel Brands: Athletic gear companies that appeal to teens, like Nike or Adidas.
  4. Local Businesses: Malls, gyms, or health food stores that cater to teenagers.
  5. Fitness Equipment Brands: Companies providing fitness accessories or youth sports gear.

Spectators:

  1. Local Teenagers: Young people aged 12-18 who engage in sports or are fans of action sports events.
  2. Families: Parents and guardians accompanying teens to the event.
  3. Local Schools and Clubs: Groups that promote sports and fitness activities.
  4. Influencers and Content Creators: Popular figures who can amplify the event through social media.

4. Ideas to Attract Sponsors and Spectators

  1. Offer Incentives: Provide sponsors with attractive packages that include branding opportunities during the event, such as logo placements on official merchandise, flyers, and promotional materials.

  2. Minimize Risk: Present a solid financial plan to potential sponsors outlining anticipated attendance numbers, merchandise sales, and media exposure, assuring them of minimal risk.

  3. Leverage Data: Collect and present data demonstrating the popularity of extreme sports among the target demographic, showing sponsors why they should tie their brand to this event.

  4. Get the Right Timing: Schedule the event during school vacations or holidays when teenagers are free and more likely to participate.

  5. Free Booths for Trade Shows: Offer sponsors a free booth at the event for promotions, allowing them to engage directly with an audience.

  6. Social Media Promotion: Commit to mentioning sponsors across the event’s marketing platforms, including social media, blogs, and newsletters, ensuring repeated brand visibility.

  7. Freemium Strategies: Give participants discounts on the sports drink for attending, incentivizing purchase while promoting the brand.

  8. Engage Influencers: Involve local social media influencers who resonate with teenagers to promote the event, increasing visibility and attracting both sponsors and attendees.

Using these strategies, the sports drink event can successfully attract a youthful audience and solidify relationships with sponsors, creating a win-win situation for all stakeholders involved.