Question

If a person says that actors make effective spokespeople for potato chips because they are above average in attractiveness, which approach is that person using to explain attitude change?

Asch attitude change
Stanford attitude change
Yale attitude change
central route of persuasion

Answer 1

The person is using the **Yale attitude change** approach to explain attitude change. This approach focuses on the source of the message (like an attractive actor) and its impact on persuasion. In this case, the attractiveness of the actor is being highlighted as a factor that can influence people's attitudes towards the product (potato chips).