The pricing strategy described in your question aligns with economy pricing. This approach targets frugal consumers by offering lower-priced alternatives, bundling items, and minimizing marketing costs.
Popular with wholesalers and mass market retailers, what kind of pricing happens when products are priced for frugal consumers with companies bundling items, selling off-brand alternatives, and saving on expensive marketing campaigns?
(1 point)
Responses
premium pricing
premium pricing
price skimming
price skimming
economy pricing
economy pricing
market penetration pricing
market penetration pricing
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