Logos refers to an appeal to logic and reason, often through the use of facts, statistics, or logical arguments. From the options provided, the three examples that best represent logos are:
- A law firm runs an advertisement explaining how the firm can help you win your case.
- An advertisement for face soap lists the benefits to the skin of each ingredient.
- An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.
These examples present logical arguments and factual information to appeal to the audience's reasoning.