Question

Write the letter for the correct term for each defi nition on the line provided.
________ 1. Divides a market by the relationships between customers and a
good or service.
________ 2. Portion of a market segment that is very narrow and specific.
________ 3. Group of people born and living during a certain time in
history.
________ 4. Principles and beliefs that an individual considers important.
________ 5. Describes when a customer will buy a good or service.
________ 6. Dividing the market of potential customers by their personal
statistics.
________ 7. Segmenting a market based on where customers live.
________ 8. How often a customer buys or uses a good or service.
________ 9. Data about the preferences or choices of a group of people.
________ 10. Remaining take-home pay after life necessities are paid for.
9 Targeting a Market
Terms
A. behavioral
segmentation
B. buying status
C. demographic
segmentation
D. discretionary income
E. generation
F. geographic
segmentation
G. niche market
H. psychographics
I. usage rate
J. values

Answer 1

Here are the correct terms matched to each definition:

________ 1. H. psychographics
________ 2. G. niche market
________ 3. E. generation
________ 4. J. values
________ 5. B. buying status
________ 6. C. demographic segmentation
________ 7. F. geographic segmentation
________ 8. I. usage rate
________ 9. A. behavioral segmentation
________ 10. D. discretionary income