One of Kerry’s biggest challenges in getting people to pay for a digital subscription is that people are used to getting information on the internet for free.
Kerry runs the digital component of a large city newspaper. What is one of Kerry’s biggest challenges in getting people to pay for a digital subscription?
(1 point)
Responses
People are not used to paying for subscriptions.
Kerry’s marketing efforts are very elementary.
Kerry wants to charge twice what the paper charges for a print subscription.
People are used to getting information on the internet for free.
1 answer