Question

What aspect of digital media makes it even more influential over society than broadcast media?(1 point)
Responses

audio and video
audio and video

interactivity
interactivity

marketing and advertising
marketing and advertising

authenticity

Answer 1

The aspect of digital media that makes it even more influential over society than broadcast media is **interactivity**. Interactivity allows users to engage actively with the content, share their opinions, and participate in discussions, which can lead to a deeper connection and greater influence compared to the one-way communication typical of broadcast media.