Question

Defining the target audience is one of the steps for marketng communication frame plan
• Segmentation
• Targeting and positioning
now explain how it functions in short words and simple terms

Answer 1

Sure! Here's a simple explanation of the steps involved in defining the target audience for a marketing communication plan:

1. **Segmentation**: This is the process of dividing the larger market into smaller groups of people who share similar characteristics, such as age, gender, interests, or buying behaviors. For example, a company might segment its audience into categories like "young professionals," "families," or "students."

2. **Targeting**: After identifying the segments, the next step is to choose which group(s) you want to focus on. This means deciding which segment is the best fit for your product or service. For example, a luxury car brand might target high-income individuals, while a budget-friendly brand may aim at first-time car buyers.

3. **Positioning**: This step involves creating a clear image of your product or service in the minds of your target audience. It means defining how you want them to perceive your brand compared to competitors. For example, you might position your product as "affordable luxury" or "the best value for families."

In summary, segmentation helps you identify different groups, targeting allows you to select the best one to focus on, and positioning shapes how that group views your brand.