Question

The executive summary highlights the key elements of an integrated marketing communication (IMC) plan, linking marketing goals with strategies, while the introduction covers what is being promoted, who is promoting it, where and when it happens, and the campaign's duration and purpose.

be short as possible and paraphrase

Answer 1

The executive summary outlines the main aspects of an integrated marketing communication (IMC) plan, connecting marketing objectives with strategies. Meanwhile, the introduction details the promotion's focus, the promoter, the timing and location of the campaign, as well as its duration and purpose.