Question
Marketing research entails certain activities. Which of the following can be seen as part of the purpose and activities of marketing research?
Marketing research specifies what information is required
Marketing research selects the data-collection methods
Marketing research implements and manages the data-collection process
Marketing research analyses the results of the data that was collected
Marketing research communicates the findings to marketing management
Select one:
None of the above options are applicable to marketing research
All the options mentioned above are applicable to marketing research
Only option 1 and 5 are applicable to marketing research
Options 2, 3 and 4 are applicable to marketing research
Marketing research specifies what information is required
Marketing research selects the data-collection methods
Marketing research implements and manages the data-collection process
Marketing research analyses the results of the data that was collected
Marketing research communicates the findings to marketing management
Select one:
None of the above options are applicable to marketing research
All the options mentioned above are applicable to marketing research
Only option 1 and 5 are applicable to marketing research
Options 2, 3 and 4 are applicable to marketing research
Answers
GPT-4o mini
The best choice would be:
**All the options mentioned above are applicable to marketing research.**
All the listed activities are integral parts of the marketing research process, which includes specifying information requirements, selecting data-collection methods, implementing the data-collection process, analyzing the results, and communicating findings to management.
**All the options mentioned above are applicable to marketing research.**
All the listed activities are integral parts of the marketing research process, which includes specifying information requirements, selecting data-collection methods, implementing the data-collection process, analyzing the results, and communicating findings to management.