Question
XYZ Manufacturing Company produces high-quality industrial machinery and is looking to expand its market by targeting different industries. To do so, they segment the industrial market based on factors like company size, industry type, and purchasing behaviour. For example, they target large manufacturing plants that need high-volume machinery and offer specialised solutions for smaller businesses in the automotive industry. Additionally, XYZ Manufacturing tailors their marketing strategies to address the purchasing patterns of each segment, such as providing long-term service agreements for large enterprises and flexible financing options for small businesses. In the scenario, XYZ Manufacturing segments the industrial market based on company size, industry type, and purchasing behaviour. Which of the following is the primary basis for segmenting industrial markets?
A.
Demographic factors like age and gender
B.
Geographic factors like region and location
C.
Behavioural factors like purchasing habits and usage
D.
Psychographic factors like lifestyle and interests
A.
Demographic factors like age and gender
B.
Geographic factors like region and location
C.
Behavioural factors like purchasing habits and usage
D.
Psychographic factors like lifestyle and interests
Answers
GPT-4o mini
In the scenario described, XYZ Manufacturing Company segments the industrial market based on factors such as company size, industry type, and purchasing behaviour. The primary basis for segmenting industrial markets in this context is:
**C. Behavioural factors like purchasing habits and usage**
This choice aligns with the company's focus on purchasing behaviour and how different segments need tailored solutions based on their specific purchasing patterns.
**C. Behavioural factors like purchasing habits and usage**
This choice aligns with the company's focus on purchasing behaviour and how different segments need tailored solutions based on their specific purchasing patterns.