Question
Target marketing involves focusing marketing efforts on a specific group of consumers. Which of the following best describes the purpose of target marketing?
A.
To sell products to the largest possible audience without differentiation.
B.
To create a personalised marketing strategy for a specific group of customers.
C.
To reduce marketing costs by eliminating promotional activities.
D.
To focus solely on price reduction strategies to attract all customers
A.
To sell products to the largest possible audience without differentiation.
B.
To create a personalised marketing strategy for a specific group of customers.
C.
To reduce marketing costs by eliminating promotional activities.
D.
To focus solely on price reduction strategies to attract all customers
Answers
GPT-4o mini
The option that best describes the purpose of target marketing is:
**B. To create a personalised marketing strategy for a specific group of customers.**
Target marketing aims to identify and reach specific consumer segments, tailoring marketing efforts to meet their particular needs and preferences.
**B. To create a personalised marketing strategy for a specific group of customers.**
Target marketing aims to identify and reach specific consumer segments, tailoring marketing efforts to meet their particular needs and preferences.