Question
ABC Sportswear, a new athletic apparel brand, is entering the market and wants to launch a product line of running shoes. The company begins by segmenting the market based on demographics (age, gender, and income), psychographics (lifestyle and fitness habits), and geographic location (urban vs. rural areas). After analysing the data, they identified a target market of young professionals aged 25-35 who enjoy running and value high-performance, stylish sportswear. Next, ABC Sportswear positions its running shoes as "premium athletic footwear designed for comfort, style, and enhanced performance." Their marketing campaign stresses the shoes' cutting-edge technology, modern design, and appeal to health-conscious and fashion-forward individuals. Which step of the segmentation, targeting, and positioning (STP) process involves selecting a specific group of customers to focus marketing efforts on?
A.
Targeting
B.
Positioning
C.
Segmentation
D.
Marketing Mix Development
A.
Targeting
B.
Positioning
C.
Segmentation
D.
Marketing Mix Development
Answers
GPT-4o mini
A. Targeting
The targeting step of the STP process involves selecting a specific group of customers to focus marketing efforts on. In this case, ABC Sportswear identified young professionals aged 25-35 who enjoy running as their target market.
The targeting step of the STP process involves selecting a specific group of customers to focus marketing efforts on. In this case, ABC Sportswear identified young professionals aged 25-35 who enjoy running as their target market.