Question

Match the descriptions with the forms of marketing. Answers may be used more than once.


the use of online video to engage potential customers

can quickly be considered spam

often includes blogs written by contributors

the sending of advertisements, business requests, or sales solicitations directly to inboxes

a form of advertising in which businesses or individuals contribute published works to generate web traffic

includes payments to online advertising companies based on impressions or clicks

marketing by advertising specific topics to individuals performing web searches

includes engaging an audience by telling a story

OPTIONS:
A. email marketing
B. search engine advertising
C. video marketing
D. article marketing

Answer 1

Here are the matched descriptions with the corresponding forms of marketing:

1. the use of online video to engage potential customers - **C. video marketing**
2. can quickly be considered spam - **A. email marketing**
3. often includes blogs written by contributors - **D. article marketing**
4. the sending of advertisements, business requests, or sales solicitations directly to inboxes - **A. email marketing**
5. a form of advertising in which businesses or individuals contribute published works to generate web traffic - **D. article marketing**
6. includes payments to online advertising companies based on impressions or clicks - **B. search engine advertising**
7. marketing by advertising specific topics to individuals performing web searches - **B. search engine advertising**
8. includes engaging an audience by telling a story - **C. video marketing**