Sure! Here's the matching of descriptions with the words:
- High competition - D. Con of Tradition Marketing
- Global reach - C. Pro of E-Marketing
- More expensive - B. Con of E-Marketing
- Highly-targeted advertising - C. Pro of E-Marketing
- Generalized targeting - A. Pro of Tradition Marketing
- More tangible - A. Pro of Tradition Marketing
- High skills required - B. Con of E-Marketing
- Proven track record for success - A. Pro of Tradition Marketing
Let me know if you need any further assistance!