Choose the best answer.

Question

What is a digital system that provides businesses with various features to help them efficiently accomplish goals?

digital systems provider

digital content manager

web publishing tool

project management tool
2.
Choose the best answer.

What is the art of maximizing the number of visitors to a business’s website by ensuring the site appears high on the list of search engine options?

search engine awareness

search engine leveraging

search engine optimization

search engine protocols
3.
Choose the best answer.

What is the promoting, selling, and distribution of a product using the internet?

electronic marketing and e-marketing

e-marketing

electronic marketing

net marketing
4.
Choose the best answer.

What is a set of tasks designed to complete a specific and unique goal?

business outline

company project

company outline

business project
5.
Match the descriptions with the words. Answers may be used more than once.

high competition

global reach

more expensive

highly-targeted advertising

generalized targeting

more tangible

high skills required

proven track record for success

6.
Match the descriptions with the forms of marketing. Answers may be used more than once.

the use of online video to engage potential customers

can quickly be considered spam

often includes blogs written by contributors

the sending of advertisements, business requests, or sales solicitations directly to inboxes

a form of advertising in which businesses or individuals contribute published works to generate web traffic

includes payments to online advertising companies based on impressions or clicks

marketing by advertising specific topics to individuals performing web searches

includes engaging an audience by telling a story

7.
Choose the best answer.

The _____ is the businessperson in charge of planning and executing a project.

planning manager

project manager

marketing manager

executing manager
8.
Choose the best answer.

A(n) _____ is a detailed list of all the specific deliverables of a project.

work breakdown structure

deliverable services list

tangible deliverable list

deliverable goods list
9.
Choose the best answer.

For effective ______ to take place, the team must be informed of expectations at the beginning of the project.

regulation

goals

success

communication
10.
Match the sentences with the steps for creating a project plan.

This step starts with understanding the successful completion of a project.

The final stage of project planning is getting started!

This step details the responsibilities each individual has to complete the goal.

Project requirements must be clearly defined with real numbers to ensure that standards are understood and tasks are met with excellence.

This step defines when specific responsibilities must be accomplished.

This step includes a detailed list of deliverables.

11.
Choose the best answer.

What is a search engine pricing structure in which advertisers pay search engine companies based on the number of times an advertisement is viewed?

click advertising

pay-per-impression

pay-per-click

impression advertising
12.
Choose the best answer.

What is a search engine pricing structure in which advertisers pay a fee every time someone clicks on their advertisement?

pay-per-click

click advertising

impression advertising

pay-per-impression
13.
Choose the best answer.

A(n) _____ is used to string messages together based on a specific topic.

hashtag

channel

trending subject

project management tool
14.
Choose the best answer.

What is NOT an example of a cloud service?

cloud information

photo and video backup

cloud storage

cloud computing

Answer 1

Here are the best answers for each question:

1. project management tool

2. search engine optimization

3. electronic marketing and e-marketing

4. business project

5. Match the descriptions with the words:

   • high competition → (could match with marketing or industry context)
   • global reach → (applicable to digital marketing)
   • more expensive → (generally true for more specialized services)
   • highly-targeted advertising → (often applies to digital advertising)
   • generalized targeting → (broad marketing strategies)
   • more tangible → (likely related to physical products or clear outcomes)
   • high skills required → (implies technical aspects)
   • proven track record for success → (applies to effective strategies)

6. Match the descriptions with the forms of marketing:

   • the use of online video to engage potential customers → video marketing
   • can quickly be considered spam → email marketing
   • often includes blogs written by contributors → content marketing
   • the sending of advertisements, business requests, or sales solicitations directly to inboxes → email marketing
   • a form of advertising in which businesses or individuals contribute published works to generate web traffic → content marketing
   • includes payments to online advertising companies based on impressions or clicks → pay-per-click marketing
   • marketing by advertising specific topics to individuals performing web searches → search engine marketing (SEM)
   • includes engaging an audience by telling a story → storytelling marketing

7. project manager

8. work breakdown structure

9. communication

10. Match the sentences with the steps for creating a project plan:

• This step starts with understanding the successful completion of a project. → (Project goals setting)
• The final stage of project planning is getting started! → (Implementation phase)
• This step details the responsibilities each individual has to complete the goal. → (Assigning tasks)
• Project requirements must be clearly defined with real numbers to ensure that standards are understood and tasks are met with excellence. → (Scope definition)
• This step defines when specific responsibilities must be accomplished. → (Scheduling tasks)
• This step includes a detailed list of deliverables. → (Deliverables listing)

11. pay-per-impression

12. pay-per-click

13. hashtag

14. cloud information