A commercial is marketing a new electric vehicle. The commercial shows a sporty car driving along curvy mountain roads. A voice on the commercial says, “Get your new EV car today, and join the thousands of people who are putting the environment first.”
Which statement should the advertiser add if they want to appeal to the audience’s fears or insecurities?
(1 point)
Responses
“Electric vehicles are five times more environmentally friendly than gas-powered vehicles.”
“Electric vehicles are five times more environmentally friendly than gas-powered vehicles.”
“Don’t get left in the exhaust. Get your new electric vehicle today.”
“Don’t get left in the exhaust. Get your new electric vehicle today.”
“Your new electric vehicle will make you feel like a nimble gazelle zipping through the mountains.”
“Your new electric vehicle will make you feel like a nimble gazelle zipping through the mountains.”
“Electric vehicles are better for the planet than traditional gas-powered vehicles.”
“Electric vehicles are better for the planet than traditional gas-powered vehicles.”
1 answer
To appeal to the audience’s fears or insecurities, the advertiser should add the statement:
“Don’t get left in the exhaust. Get your new electric vehicle today.”
This statement plays on the fear of being left behind or not being part of an important movement, making it more emotionally appealing through the use of urgency and a sense of social responsibility.
