Jeremy is describing an intangible benefit. He believes that having the new golf clubs will boost his confidence in his game, which is a non-physical attribute associated with the product.
When he was asked why he recently purchased a new set of golf clubs, Jeremy said that the clubs would give him more confidence in his game. Which aspect of the product is Jeremy describing?
(1 point)
Responses
an unsought brand
an unsought brand
a product extension
a product extension
an intangible benefit
an intangible benefit
a brand promotion
1 answer