Question
When the owners of a craft and hobby store added a line of lawn and garden products, they were surprised that so few of their customers even seemed to notice, much less buy any of the new products. Which product mix strategy is MOST likely the cause of their troubles?
(1 point)
Responses
width of product lines
width of product lines
length of total products
length of total products
depth of variations of products
depth of variations of products
product mix consistency
product mix consistency
Skip to navigation
1 answer
The product mix strategy that is MOST likely the cause of their troubles in this scenario is product mix consistency.
This concept refers to how closely related the various product lines are within a company. Since the craft and hobby store is expanding into lawn and garden products, which are not closely related to their existing product offerings, customers may not associate the new product line with the store, leading to a lack of awareness and interest.
