Question

Why do producers use visual elements in mass media in particular rather than written or spoken text? (1 point)
• to communicate specific messages directly
to evoke specific emotional reactions
• to entertain viewers
to persuade the audience

Answer 1

Producers use visual elements in mass media primarily "to evoke specific emotional reactions." Visuals can powerfully convey emotions and meanings in ways that written or spoken text may not be able to achieve as effectively. They can quickly grab attention and create a strong impact on the audience's feelings and perceptions.