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Step 1: Create a Brand Board Presentation

Create a new slide presentation. Then add a slide for each component:

Brand name and Logo
Brand Promise
Brand Associations
Brand Colors
Brand Fonts (optional)
Tagline (optional)
Mascot (optional)
Packaging (optional)
Step 2: Design the Brand Board Elements
For the first slide, import the logo you created in Activity 2.
On the Brand Promise slide, write a single sentence that communicates the value proposition and the implied value of the solution your product or service is offering.
On the Brand Association slide, add 3–4 bullets that convey the associations you want consumers to make with your brand.
On the Brand Colors slide, design a “swatch” that conveys the brand colors. Typically, this will consist of one to two main colors and two accent colors.
Use shapes filled with the brand colors to create the “swatches.”
Step 3: Add Optional Elements
If your brand uses a particular font, create a Brand Fonts slide and show all of the ways in which the font would be used in your product packaging, promotional materials, and website.
If your brand has a tagline or mascot, create slides to show how they will be used.
If your product will use packaging, create a slide to show how the packaging might look.

1 answer

Here’s a structured outline for your Brand Board Presentation, along with suggestions on how to design the elements for each slide. For the sake of this example, let’s assume you’re creating a brand for a sustainable skincare line called "EcoGlow."

Step 1: Create a Brand Board Presentation

Slide 1: Brand Name and Logo

  • Title: Brand Name & Logo
  • Insert the logo created in Activity 2 (e.g., EcoGlow logo).

Slide 2: Brand Promise

  • Title: Brand Promise
  • Content: "EcoGlow promises to deliver effective, eco-friendly skincare solutions that nurture your skin and the planet."

Slide 3: Brand Associations

  • Title: Brand Associations
  • Content:
    • Natural Ingredients: Our products harness the power of nature.
    • Sustainability: Commitment to eco-friendly practices and minimal waste.
    • Wellness: Promoting holistic health and self-care.
    • Affordability: Accessible luxury for everyone.

Slide 4: Brand Colors

  • Title: Brand Colors

  • Create a color swatch using shapes:

    • Main Color: Forest Green (#228B22)
    • Accent Color 1: Soft Beige (#F5F5DC)
    • Accent Color 2: Ocean Blue (#1E90FF)

    (Shape ideas: Rectangles or circles filled with the corresponding colors to create a visual swatch.)

Slide 5: Brand Fonts (Optional)

  • Title: Brand Fonts
  • Content: Show examples of using the font in:
    • Logo
    • Product labels
    • Social media posts
    • Website headings and body text

Slide 6: Tagline (Optional)

  • Title: Tagline
  • Content: "Glow Naturally."
  • Design a simple example of how the tagline could be integrated into branding materials (e.g., a mock-up of a product with the tagline displayed on the packaging or marketing materials).

Slide 7: Mascot (Optional)

  • Title: Mascot
  • Content: Introduce a mascot, perhaps a friendly green leaf character named "Leafy."
  • Include sketches or concepts of how Leafy could represent the brand in social media, packaging, and advertisements.

Slide 8: Packaging (Optional)

  • Title: Packaging Vision
  • Content: Show mock-ups of product packaging (e.g., jars, bottles).
  • Focus on how the brand colors, logo, and eco-friendly materials will be integrated into the designs.

Step 2: Design the Brand Board Elements

For each slide, employ an aesthetically pleasing and consistent design template:

  • Use a clean and simple layout that aligns with the eco-friendly theme.
  • Use images and graphics that reflect the sustainable ethos.
  • Maintain font styles that are legible and harmonize with the brand aesthetics.

Step 3: Add Optional Elements

While optional, adding these elements can enhance your brand’s identity:

  • Fonts Slide: List your primary typeface(s) with examples (e.g., headings, subheadings, body text), formatting to reflect product usage.
  • Tagline Slide: Offer visual context by showing the tagline on marketing mock-ups (posters, business cards).
  • Mascot Slide: Generate engagement by illustrating various scenarios for the mascot.
  • Packaging Slide: Create several visual examples of how the brand will communicate through packaging choices.

This outline will help you create a comprehensive brand board presentation that effectively communicates your brand identity. Adjust colors, fonts, and logo as per your specific design preferences and branding strategy!