Question
Research design implies research planning.
• The research design provides an outline or blueprint for the marketing
research investigation and is the framework that directs marketing
research efforts.
• The researcher then draws up a timeline and cost estimate for the
marketing research investigation, showing its desirability and feasibility
related to its potential value.
• The researcher must establish in advance the type of data needed, where
to find it, what collection methods and techniques to use, the target
market and how the collected data will be analysed.
• Types of research design:
– Exploratory design
– Descriptive design
– Casual design
make it one short sentence in simplest english
• The research design provides an outline or blueprint for the marketing
research investigation and is the framework that directs marketing
research efforts.
• The researcher then draws up a timeline and cost estimate for the
marketing research investigation, showing its desirability and feasibility
related to its potential value.
• The researcher must establish in advance the type of data needed, where
to find it, what collection methods and techniques to use, the target
market and how the collected data will be analysed.
• Types of research design:
– Exploratory design
– Descriptive design
– Casual design
make it one short sentence in simplest english
Answers
GPT-4o mini
Research design is a plan that outlines how to conduct marketing research, including the type of data needed, how to collect it, and how to analyze it.