Question

Preliminary research investigation
– Formal marketing investigation
differentiate the two in two paragaphs and dont make it too long also make it easier to nnderstand
this is for marketing research module3.1

Answer 1

**Preliminary Research Investigation**: A preliminary research investigation is an initial exploration into a specific topic or issue. Its main objective is to gather basic information, identify key questions, and understand the scope of the market or consumer behavior. This type of research is often informal and may involve qualitative methods such as interviews, focus groups, or observation. It serves as a foundation for deeper analysis, helping researchers pinpoint areas that require further exploration and guiding the direction of more formal studies.

**Formal Marketing Investigation**: In contrast, a formal marketing investigation is a structured and systematic process designed to collect quantitative and qualitative data to address specific marketing questions or problems. This type of research typically employs established methodologies, such as surveys, experiments, or statistical analysis, and aims to produce reliable, actionable insights. The findings from a formal investigation are often used to inform strategic decisions, such as product development, pricing strategies, or market segmentation, providing businesses with the evidence needed to make informed choices.