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Goals and Objectives - Clearly defining what you want to achieve is part of the goals and objectives section of a marketing plan, as it sets the direction and measurable outcomes for your marketing efforts.
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Target Audience - Researching and outlining the demographics of your ideal customers is a component of the target audience section of a social media marketing plan, as it focuses on understanding who you are trying to reach.
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Integrated Marketing - This term refers to aligning all of a company's marketing efforts across different channels to create a unified, consistent message.
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Ignoring comments - This option is NOT a strategy to increase brand awareness, as ignoring comments does not engage with the audience or foster community.
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Ignoring questions - This is NOT a form of positive engagement. Positive engagement includes actions like user-generated content, running contests or polls, and responding to comments. Ignoring questions does not contribute to building a relationship with your audience.
1.
Clearly define what you want to achieve. What component of the marketing plan is this?
Platforms
Goals and Objectives
Target Audience
Schedule
2.
Research and outline the demographics of your ideal customers. Which component of the social media marketing plan is this?
Budget
Target Audience
Content Strategy
Platforms
3.
_________ refers to aligning all of a company's marketing efforts across different channels to create a unified, consistent message.
Developing a budget
Seeking brand awareness
Participation
Integrated Marketing
4.
Which one is NOT a strategy to increase brand awareness?
Hashtags
Collaborations and Influencer Marketing
Contests and Giveaways
Ignoring comments
5.
Participation is a key element in the marketing mix and helps build a community around your brand. This engagement can many forms. Which is NOT a form of positive engagement?
User-generated content
Ignoring questions
Running contests or polls
Responding to comments
1 answer