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1.

According to this lesson, which ​platform is ideal for visual brands, such as fashion, food, and travel?

Facebook

LinkedIn

Instagram

TikTok
2.
The first step in the social media marketing process is to ___________.

identify clear and measurable goals.

select the platforms that best reach their target audience.

create engaging and relevant content.

identify the target audience.
3.
According to this lesson, which platform is great for broad reach and community engagement?

X (Twitter

LinkedIn

Facebook

​TikTok
4.
The number of people who took a desired action (example: made a purchase or signed up for a newsletter) refers to ______.

Engagement Rate

Conversion Rate

Reach and Impressions

Click-Through Rate
5.
Which ​one is NOT a common goal in the social media marketing process?

Building Customer Loyalty

Driving Sales

Decreasing Brand Awareness

Generating Leads

1 answer

Here are the answers to your questions:

  1. Instagram - It is ideal for visual brands such as fashion, food, and travel.

  2. identify clear and measurable goals. - This is the first step in the social media marketing process.

  3. Facebook - This platform is great for broad reach and community engagement.

  4. Conversion Rate - This refers to the number of people who took a desired action such as making a purchase or signing up for a newsletter.

  5. Decreasing Brand Awareness - This is NOT a common goal in the social media marketing process.