Here are the correct answers to each question based on the context of social media marketing:
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What is the primary role of social media in marketing?
- Correct Answer: To connect businesses with their audiences, promote products, and build brand awareness.
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What is the purpose of social media analytics?
- Correct Answer: To measure and analyze the performance of social media marketing strategies.
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What does the term "Return on Investment (ROI)" in social media marketing refer to?
- Correct Answer: The revenue generated in relation to the cost of the campaign.
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How can businesses use data from social media analytics to improve their marketing strategies?
- Correct Answer: By adjusting strategies based on customer engagement and behavior patterns.
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What is the purpose of tracking metrics like likes, shares, and comments on social media?
- Correct Answer: To assess how well the content is engaging the audience.
These answers reflect the importance of engagement and analysis in developing effective social media marketing strategies.