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1.

What is the main purpose of using Yelp! for businesses?

A) To post job openings

B) To share multimedia content

C) To gather customer reviews

D) To send direct messages
2.
How does TikTok primarily engage its audience?

a. Long-form articles

b. Image galleries

c. Professional networking

d. Short, engaging videos
3.
How can businesses utilize Pinterest effectively?

a. By making pins linking back to their website

b. By creating videos

c. By posting job opportunities

d. By sending direct messages
4.
Indicate whether each statement is true or false.
1.
____ Foursquare allows businesses to promote special offers based on user check-ins.
2.
____ SMS marketing is limited to sending images only.
3.
____ Instagram is primarily a text-based platform.
4.
____ The main advantage of mobile marketing is that it requires no updates or adaptations
5.
____ Positive reviews on Yelp! can enhance a business's reputation.
5.
Which social media platform is ideal for showcasing products and brand aesthetics through photos and videos?

a) LinkedIn

b) Twitter

c) Instagram

d) Groupon
6.
What is an important metric to evaluate on YouTube for marketing success?

a. Number of posts

b. Likes and comments

c. Check-in data

d. Text message responses

1 answer

  1. C) To gather customer reviews

  2. d. Short, engaging videos

  3. a. By making pins linking back to their website

  5. True Foursquare allows businesses to promote special offers based on user check-ins.

  6. False SMS marketing is limited to sending images only. (SMS can also contain text and links.)

  7. False Instagram is primarily a text-based platform. (Instagram is primarily visual.)

  8. False The main advantage of mobile marketing is that it requires no updates or adaptations. (Mobile marketing often requires ongoing updates and adaptations.)

  9. True Positive reviews on Yelp! can enhance a business's reputation.

  10. c) Instagram

  11. b. Likes and comments