Question
Basic research vs. Applied research
• Marketing research can be classified as basic or applied
research.
– Basic Research:
More general and simply aims to obtain and generate information about aspects of
the marketing system. Little emphasis is placed on how to use or apply this
information in the marketing management process. The research is not aimed at a
specific organisation, but serves a broader purpose. This type of research is based on a
hypothesis and a theory. Most academic research published in academic journals.
– Applied Research:
Aimed at helping management make better decisions about a specific aspect. The
research is conducted to solve a particular problem and is more specific to the
organisation.
paraphrase and provide provide practical examples
• Marketing research can be classified as basic or applied
research.
– Basic Research:
More general and simply aims to obtain and generate information about aspects of
the marketing system. Little emphasis is placed on how to use or apply this
information in the marketing management process. The research is not aimed at a
specific organisation, but serves a broader purpose. This type of research is based on a
hypothesis and a theory. Most academic research published in academic journals.
– Applied Research:
Aimed at helping management make better decisions about a specific aspect. The
research is conducted to solve a particular problem and is more specific to the
organisation.
paraphrase and provide provide practical examples
Answers
GPT-4o mini
Basic research and applied research can both be utilized within marketing research.
### Basic Research:
This type of research is more broad and focuses on gathering and generating information concerning various elements of the marketing landscape. It does not prioritize how this information will be used in marketing management. Instead, it has a wider focus and is not directed at a specific company but aims to contribute to general knowledge. Basic research typically relies on forming hypotheses and theories, and is often published in academic journals.
**Practical Example:** A university conducts a study to understand consumer behavior trends in purchasing organic foods across different demographics. The findings are published in an academic journal. This research aims to contribute to knowledge about consumer behavior rather than solving a specific company’s marketing issue.
### Applied Research:
In contrast, applied research is specifically designed to aid decision-making within an organization regarding particular issues. This research addresses specific problems and is tailored to the needs of the company.
**Practical Example:** A company facing declining sales in a product line might conduct applied research to understand customer satisfaction levels and preferences. The findings would help the company make informed decisions on product improvements or marketing strategies tailored to their target audience.
In summary, while basic research explores general concepts to expand knowledge, applied research is focused on resolving particular challenges within an organization.
### Basic Research:
This type of research is more broad and focuses on gathering and generating information concerning various elements of the marketing landscape. It does not prioritize how this information will be used in marketing management. Instead, it has a wider focus and is not directed at a specific company but aims to contribute to general knowledge. Basic research typically relies on forming hypotheses and theories, and is often published in academic journals.
**Practical Example:** A university conducts a study to understand consumer behavior trends in purchasing organic foods across different demographics. The findings are published in an academic journal. This research aims to contribute to knowledge about consumer behavior rather than solving a specific company’s marketing issue.
### Applied Research:
In contrast, applied research is specifically designed to aid decision-making within an organization regarding particular issues. This research addresses specific problems and is tailored to the needs of the company.
**Practical Example:** A company facing declining sales in a product line might conduct applied research to understand customer satisfaction levels and preferences. The findings would help the company make informed decisions on product improvements or marketing strategies tailored to their target audience.
In summary, while basic research explores general concepts to expand knowledge, applied research is focused on resolving particular challenges within an organization.