What role do influencers play in shaping modern media consumption? (1 point)

Responses

Directly impact consumer preferences
Directly impact consumer preferences

Reduce advertising effectiveness
Reduce advertising effectiveness

Decrease social media engagement
Decrease social media engagement

Limit media platform diversity
wich one??

1 answer

The most accurate response would be:

Directly impact consumer preferences

Influencers play a significant role in shaping what products, trends, and ideas consumers are exposed to and often directly influence their preferences through their endorsements and content.