Influencers play a role in modern media consumption primarily by directly impacting consumer preferences. They have the ability to shape trends, promote products, and create relationships with their audiences that drive purchasing decisions and brand loyalty.
What role do influencers play in shaping modern media consumption? (1 point)
Responses
Directly impact consumer preferences
Directly impact consumer preferences
Reduce advertising effectiveness
Reduce advertising effectiveness
Decrease social media engagement
Decrease social media engagement
Limit media platform diversity
1 answer