14. Threat of ______________ occurs when a competitors’ ____________can be used in place of a company’s product or service.

A. Products
B. Substitutes
C. Entrants
D. Ventures

1 answer

The correct answer is: B. Substitutes.

So the complete statement would be: "Threat of substitutes occurs when a competitors’ substitutes can be used in place of a company’s product or service."