The correct answer is: B. Substitutes.
So the complete statement would be: "Threat of substitutes occurs when a competitors’ substitutes can be used in place of a company’s product or service."
A. Products
B. Substitutes
C. Entrants
D. Ventures
1 answer
The correct answer is: B. Substitutes.
So the complete statement would be: "Threat of substitutes occurs when a competitors’ substitutes can be used in place of a company’s product or service."