Question

Which communication is not a common example of direct marketing?

Question 15 options:

putting a mass advertisement on the radio


telemarketing (calling by phone)


sending out offers through text or e-mail


mailing letters, postcards, or catalogs to potential customers

Answer 1

The option that is not a common example of direct marketing is:

**putting a mass advertisement on the radio**

Direct marketing typically involves targeted communications aimed at specific individuals, whereas mass advertisements, like those on the radio, reach a broad audience without targeting specific individuals.