Question

A gaming system company is organizing a tournament where players compete while being simultaneously broadcast on the internet. What element of the promotional mix is the tournament?

(1 point)
Responses

public relations

public relations

sponsorship

sponsorship

personal selling

personal selling

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Answer 1

The tournament organized by the gaming system company, where players compete while being simultaneously broadcast on the internet, primarily falls under **public relations**. This is because it aims to promote the company and engage with its audience by showcasing its products and creating a community around them.