Question

Which are examples of logos? Select the three correct answers.(1 point) Responses A trailer for a movie shows children playing with a cute puppy. A trailer for a movie shows children playing with a cute puppy. An advertisement for face soap lists the benefits to the skin of each ingredient. An advertisement for face soap lists the benefits to the skin of each ingredient. A law firm runs an advertisement explaining how the firm can help you win your case. A law firm runs an advertisement explaining how the firm can help you win your case. An advertisement for a health club shows a fitness trainer talking about the benefit of exercise. An advertisement for a health club shows a fitness trainer talking about the benefit of exercise. A candidate for public office runs an ad that plays patriotic music over photos of war veterans.

Answer 1

Logos refers to logical appeals, where reasoning and evidence are used to persuade an audience. Based on that definition, the three correct answers that exemplify logos are:

1. An advertisement for face soap lists the benefits to the skin of each ingredient.
2. A law firm runs an advertisement explaining how the firm can help you win your case.
3. An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.

The first two responses rely on logical reasoning and evidence (benefits of ingredients and potential success in legal cases), while the health club ad discusses the benefits of exercise, which implies a logical argument for why someone should join. The other options rely more on emotional appeal or visuals.