Roger recently went to a department store. Finding a store flyer, he saw that they were having a sale on cologne. He visited the store’s cosmetics department. While there, he interacted with a staff member to sample different cologne types. After selecting one, he went to the cashier and paid for it using a discount coupon he collected from the flyer. In this scenario what part of the promotional mix was Roger’s interaction with the staff member?

Question

(1 point)
Responses

personal selling

personal selling

public relations

public relations

sales promotion

sales promotion

advertising

Answer 1

In this scenario, Roger's interaction with the staff member was part of personal selling.