Here's an overview of the four major categories of mass media, including their definitions and examples:
| Category | Definition | Examples | |-----------------|------------------------------------------------------------------------------------------------|------------------------------------------------| | Print Media | Traditional media that disseminates information in printed form. This includes newspapers, magazines, journals, and brochures. | Newspapers (e.g., The New York Times), Magazines (e.g., Time, National Geographic), Flyers, Journals | | Broadcast Media | Includes audio and video content transmitted through airwaves to a large audience, typically via television and radio. | Television networks (e.g., NBC, BBC), Radio stations (e.g., NPR, local FM stations) | | Digital Media | Media content that is transmitted electronically via the internet, often interactive and accessible on various devices. | Websites, Social media platforms (e.g., Facebook, Twitter), Podcasts, Streaming services (e.g., Netflix, YouTube) | | Outdoor Media | Advertising or information displayed in public spaces, often in large formats, aimed at reaching a broad audience. | Billboards, Transit advertisements (e.g., buses, subways), Posters in public places, Spectaculars (large digital screens) |
This categorization provides a broad understanding of how information is communicated to the public across different formats.