Question

What is not a benefit of using a press release as a part of a promotional mix?

Question 9 options:

promotes many products at once


can reach a broad targeted audience


cheap (free or almost free)


allows you to control the message

Answer 1

The option that is **not** a benefit of using a press release as part of a promotional mix is:

**promotes many products at once**

Press releases typically focus on a single product, event, or announcement rather than promoting multiple products simultaneously.