How do values and viewpoints influence the way media messages are interpreted? (1 point)

Responses

Have no impact on media consumption
Have no impact on media consumption

Shape audience understanding and perception
Shape audience understanding and perception

Exist independently of content
Exist independently of content

Completely determine media meaning

1 answer

The most accurate response is: Shape audience understanding and perception.

Values and viewpoints significantly influence how individuals interpret media messages, as personal beliefs, cultural backgrounds, and experiences can affect the understanding and reactions to the content presented.