Question
Companies spend too much time on consumer attainment and too little on consumer retention. Relationship marketing ensures complete customer satisfaction through which one of the following marketing instruments?
A.
Promotion, problems and processes
B.
People, profit and product
C.
Place, position and profit
D.
Product, price and people
A.
Promotion, problems and processes
B.
People, profit and product
C.
Place, position and profit
D.
Product, price and people
Answers
GPT-4o mini
The correct answer is:
**A. Promotion, problems and processes**
Relationship marketing focuses on ensuring customer satisfaction through various aspects, including how well a company promotes its offerings, addresses any problems that arise, and manages its processes to facilitate a positive customer experience.
**A. Promotion, problems and processes**
Relationship marketing focuses on ensuring customer satisfaction through various aspects, including how well a company promotes its offerings, addresses any problems that arise, and manages its processes to facilitate a positive customer experience.