Question

Write the letter for the correct term for each defi nition on the line provided.
________ 1. Pattern of change in consumer behavior that leads to changes
in the marketing mix.
________ 2. Organized system of gathering, sorting, analyzing, evaluating,
and distributing information for marketing purposes.
________ 3. Pieces of information gained through research.
________ 4. Written record of the thoughts, activities, or plans of the writer
during a given period of time.
________ 5. Searching through large amounts of digital data to find useful
patterns or trends.
________ 6. Something that changes or can be changed.
________ 7. Something that is very popular for a short time and dies out
quickly.
________ 8. Statement that can be tested and proved either true or false.
________ 9. Skewing of results caused by the order in which questions are
placed in a survey.
________ 10. Organization of people in a specifi c type of business or industry.
8 Marketing
Research
Terms
A. data
B. data mining
C. diary
D. fad
E. hypothesis
F. marketinginformation system
(MkIS)
G. marketing trend
H. order bias
I. trade association
J. variabl

Answer 1

Here are the correct terms corresponding to each definition:

________ 1. G. marketing trend
________ 2. F. marketing-information system (MkIS)
________ 3. A. data
________ 4. C. diary
________ 5. B. data mining
________ 6. J. variable
________ 7. D. fad
________ 8. E. hypothesis
________ 9. H. order bias
________ 10. I. trade association