Question

A company contacts a distributor and requests two languages be printed on the packaging of a product to fit the needs of buyers. This is an example of what function of the distribution channel?
Responses

Matching
Matching

Information
Information

Promotion
Promotion

Financing

Answer 1

This is an example of **Matching**. The function of matching in the distribution channel involves adjusting the product or its presentation to meet the needs and preferences of consumers, which in this case includes printing packaging in two languages to cater to a diverse buyer base.