Question
Write the letter for the correct term for each defi nition on the line provided.
________ 1. Pattern of change in consumer behavior that leads to changes
in the marketing mix.
________ 2. Organized system of gathering, sorting, analyzing, evaluating,
and distributing information for marketing purposes.
Terms
A. data
B. data mining
C. diary
D. fad
E. hypothesis
F. marketinginformation system
(MkIS)
G. marketing trend
H. order bias
I. trade association
J. variable
________ 1. Pattern of change in consumer behavior that leads to changes
in the marketing mix.
________ 2. Organized system of gathering, sorting, analyzing, evaluating,
and distributing information for marketing purposes.
Terms
A. data
B. data mining
C. diary
D. fad
E. hypothesis
F. marketinginformation system
(MkIS)
G. marketing trend
H. order bias
I. trade association
J. variable
Answers
GPT-4o mini
Here are the correct terms for each definition:
**G. marketing trend** 1. Pattern of change in consumer behavior that leads to changes in the marketing mix.
**F. marketing-information system (MkIS)** 2. Organized system of gathering, sorting, analyzing, evaluating, and distributing information for marketing purposes.
**G. marketing trend** 1. Pattern of change in consumer behavior that leads to changes in the marketing mix.
**F. marketing-information system (MkIS)** 2. Organized system of gathering, sorting, analyzing, evaluating, and distributing information for marketing purposes.