The two correct answers in this context are:
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Flattering the audience - The advertisement is making the fans feel special and valued by stating that "our fans are the best," which serves to flatter and engage them.
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Identification - By showing people cheering for their home team, the advertisement fosters a sense of identity and belonging among fans, encouraging them to identify with the team and the community.
The other options do not apply as directly to the scenario described.