Question
Write all answers as short as you can.
Key Concepts
Answer the questions or fill in the blanks to explain each concept.
What is media?
_______________ _______________ is media intended to reach a very large audience.
Four Major Categories of Mass Media
Category
Definition
Examples
Print Media
Broadcast Media
Digital Media
Outdoor Media
What is an example of a trend?
To benefit from mass media, users must think critically about the _______________ of its information and the _______________ or _______________ the media is putting out there.
What questions can you ask to unlock themes and ideas conveyed in mass media?
What are three visual techniques filmmakers often use?
_______________is the way that different shots are sequenced, or ordered.
What is an example of an editing technique?
Sound effects help establish the _______________, or atmosphere, of the media, as well as its _______________, or attitude toward the content.
Mode of Persuasion
Definition
Example
Ethos
Pathos
Logos
What are some examples of visual media?
_______________or preference for a particular view, can cause a content creator to pick and choose what to show based on their own _______________.
What is the goal of advertising?
Media creators often manipulate images so that they show only the _______________ _______________ of the item the company wants to sell.
The average American spends more than _______________ hours each day interacting with media.
Analyzing the information included in a media message can help you understand whether the media is _______________.
What are influencers and what are they paid to do?
What should you consider when you know the creator of a media message’s purpose is to convince you of something?
How can you tell if a media source is biased?
The expression of similar ideas in the daily lives of the members of a group is called that group’s _______________.
What are some ways a cultural group expresses its culture?
When you encounter a piece of media, what questions should you ask to analyze the information critically and consider any cultural messages that it might convey, either directly or indirectly?
What happens when value is connected to a particular cultural group and they see something they value in the media?
Media persuades us by making us _______________or _______________ (and sometimes both) in response to content.
What are some techniques media can use to persuade an audience?
One of the most important jobs of the media is to _______________ the _______________.
Content creators make choices about what _______________ to provide audiences.Often, these choices reflect the media source’s _______________ and _______________.
To analyze a particular media message, what questions can we ask about the source of the media and the information it conveys?
What is a code of ethics?
What are the things that we believe to be most important in life?
What is mass communication?
Understanding the differences between _______________ and _______________behavior can help you decide whether media sources are worthy of your trust or not.
What is generative AI?
Ethical Problems with Using Generative AI
Problem
Explanation
Not All AI Is Created Equally
Everything Is Not Always as It Seems
Sourcing vs. Plagiarizing
Harmful AI
What is attribution?
What is a citation?
When you pass off others’ original work as your own, it’s called _______________, and it’s against the law.
What is fair use?
_______________ _______________ is the set of works and ideas owned by the public which can be used and copied by anyone.
What do copyright laws ensure?
What are the purposes that fall under the fair use principle?
What factors should be considered to make sure an original work is used in an ethical way?
Key Concepts
Answer the questions or fill in the blanks to explain each concept.
What is media?
_______________ _______________ is media intended to reach a very large audience.
Four Major Categories of Mass Media
Category
Definition
Examples
Print Media
Broadcast Media
Digital Media
Outdoor Media
What is an example of a trend?
To benefit from mass media, users must think critically about the _______________ of its information and the _______________ or _______________ the media is putting out there.
What questions can you ask to unlock themes and ideas conveyed in mass media?
What are three visual techniques filmmakers often use?
_______________is the way that different shots are sequenced, or ordered.
What is an example of an editing technique?
Sound effects help establish the _______________, or atmosphere, of the media, as well as its _______________, or attitude toward the content.
Mode of Persuasion
Definition
Example
Ethos
Pathos
Logos
What are some examples of visual media?
_______________or preference for a particular view, can cause a content creator to pick and choose what to show based on their own _______________.
What is the goal of advertising?
Media creators often manipulate images so that they show only the _______________ _______________ of the item the company wants to sell.
The average American spends more than _______________ hours each day interacting with media.
Analyzing the information included in a media message can help you understand whether the media is _______________.
What are influencers and what are they paid to do?
What should you consider when you know the creator of a media message’s purpose is to convince you of something?
How can you tell if a media source is biased?
The expression of similar ideas in the daily lives of the members of a group is called that group’s _______________.
What are some ways a cultural group expresses its culture?
When you encounter a piece of media, what questions should you ask to analyze the information critically and consider any cultural messages that it might convey, either directly or indirectly?
What happens when value is connected to a particular cultural group and they see something they value in the media?
Media persuades us by making us _______________or _______________ (and sometimes both) in response to content.
What are some techniques media can use to persuade an audience?
One of the most important jobs of the media is to _______________ the _______________.
Content creators make choices about what _______________ to provide audiences.Often, these choices reflect the media source’s _______________ and _______________.
To analyze a particular media message, what questions can we ask about the source of the media and the information it conveys?
What is a code of ethics?
What are the things that we believe to be most important in life?
What is mass communication?
Understanding the differences between _______________ and _______________behavior can help you decide whether media sources are worthy of your trust or not.
What is generative AI?
Ethical Problems with Using Generative AI
Problem
Explanation
Not All AI Is Created Equally
Everything Is Not Always as It Seems
Sourcing vs. Plagiarizing
Harmful AI
What is attribution?
What is a citation?
When you pass off others’ original work as your own, it’s called _______________, and it’s against the law.
What is fair use?
_______________ _______________ is the set of works and ideas owned by the public which can be used and copied by anyone.
What do copyright laws ensure?
What are the purposes that fall under the fair use principle?
What factors should be considered to make sure an original work is used in an ethical way?
Answers
GPT-4o mini
1. **What is media?**
Communication channels for delivering information.
2. **Mass Media**
*Mass communication* is media intended to reach a very large audience.
3. **Four Major Categories of Mass Media:**
- **Print Media**
Written materials.
*Examples: Newspapers, magazines.*
- **Broadcast Media**
Audio/visual content transmitted.
*Examples: TV, radio.*
- **Digital Media**
Online content accessed through devices.
*Examples: Websites, social media.*
- **Outdoor Media**
Advertising in public spaces.
*Examples: Billboards, transit ads.*
4. **What is an example of a trend?**
Social media usage growth.
5. **Critical Thinking in Mass Media**
To benefit from mass media, users must think critically about the *accuracy* of its information and the *intent* or *bias* the media is putting out there.
6. **Questions for Unlocking Themes:**
- What message is being conveyed?
- Who is the target audience?
- What values are represented?
7. **Three Visual Techniques:**
- Framing
- Composition
- Lighting
8. **Sequencing Shots**
*Editing* is the way that different shots are sequenced, or ordered.
9. **Example of Editing Technique:**
Cutting.
10. **Sound Effects Roles:**
Sound effects help establish the *mood* or atmosphere of the media, as well as its *tone* or attitude toward the content.
11. **Mode of Persuasion:**
- **Ethos**
Definition: Credibility.
Example: Endorsements by experts.
- **Pathos**
Definition: Emotional appeal.
Example: Heartwarming stories.
- **Logos**
Definition: Logical argument.
Example: Statistical evidence.
12. **Examples of Visual Media:**
Movies, videos, infographics.
13. **Bias Definition:**
*Bias* or preference for a particular view can cause a content creator to pick and choose what to show based on their own *opinion*.
14. **Goal of Advertising:**
To persuade consumers to purchase a product.
15. **Media Manipulation:**
Media creators often manipulate images so that they show only the *best aspects* of the item the company wants to sell.
16. **Daily Media Interaction:**
The average American spends more than *11* hours each day interacting with media.
17. **Assessing Media Information:**
Analyzing the information included in a media message can help you understand whether the media is *reliable*.
18. **Influencers:**
Social media personalities paid to promote brands/products.
19. **Considerations for Persuasion:**
What is the creator's agenda? Is the information credible?
20. **Identifying Media Bias:**
Look for slanted language, one-sided arguments, or lack of sources.
21. **Cultural Group Expression:**
The expression of similar ideas in the daily lives of the members of a group is called that group’s *culture*.
22. **Ways Cultural Groups Express Culture:**
Language, art, traditions, customs.
23. **Questions for Critical Analysis:**
- Who created this media?
- What message is intended?
- What cultural values are represented?
24. **Values in Media:**
When value is connected to a particular cultural group and they see something they value in the media, it strengthens their *identity*.
25. **Media Persuasion Effects:**
Media persuades us by making us *feel* or *think* (and sometimes both) in response to content.
26. **Persuasion Techniques:**
- Emotional appeal
- Storytelling
- Statistics
27. **Media's Role:**
One of the most important jobs of the media is to *inform the public*.
28. **Content Creator Choices:**
Content creators make choices about what *information* to provide audiences. Often, these choices reflect the media source’s *values* and *intentions*.
29. **Questions for Media Analysis:**
- Who is the source?
- What are its motivations?
- What biases might exist?
30. **Code of Ethics Definition:**
Set of guidelines for professional conduct.
31. **Most Important Beliefs:**
Values.
32. **Mass Communication Definition:**
Sending messages to large audiences.
33. **Trust in Media Sources:**
Understanding the differences between *bias* and *objective* behavior can help you decide whether media sources are worthy of your trust or not.
34. **Generative AI Definition:**
AI that creates original content.
35. **Ethical Problems with Generative AI:**
- **Not All AI Is Created Equally:** Quality varies.
- **Everything Is Not Always as It Seems:** Misinformation risk.
- **Sourcing vs. Plagiarizing:** Misusing content.
- **Harmful AI:** Potential for harm through misuse.
36. **Attribution Definition:**
Crediting the source of information.
37. **Citation Definition:**
Formal reference to another work.
38. **Plagiarism Definition:**
When you pass off others’ original work as your own, it’s called *plagiarism*, and it’s against the law.
39. **Fair Use Definition:**
Limited use of copyrighted material without permission.
40. **Public Domain Definition:**
*Public domain* is the set of works and ideas owned by the public which can be used and copied by anyone.
41. **Copyright Laws Purpose:**
Protect creators' intellectual property rights.
42. **Fair Use Purposes:**
- Critique
- Commentary
- Teaching/Education
- News Reporting
43. **Factors for Ethical Original Work Use:**
- Purpose of use
- Amount used
- Effect on market value.
Communication channels for delivering information.
2. **Mass Media**
*Mass communication* is media intended to reach a very large audience.
3. **Four Major Categories of Mass Media:**
- **Print Media**
Written materials.
*Examples: Newspapers, magazines.*
- **Broadcast Media**
Audio/visual content transmitted.
*Examples: TV, radio.*
- **Digital Media**
Online content accessed through devices.
*Examples: Websites, social media.*
- **Outdoor Media**
Advertising in public spaces.
*Examples: Billboards, transit ads.*
4. **What is an example of a trend?**
Social media usage growth.
5. **Critical Thinking in Mass Media**
To benefit from mass media, users must think critically about the *accuracy* of its information and the *intent* or *bias* the media is putting out there.
6. **Questions for Unlocking Themes:**
- What message is being conveyed?
- Who is the target audience?
- What values are represented?
7. **Three Visual Techniques:**
- Framing
- Composition
- Lighting
8. **Sequencing Shots**
*Editing* is the way that different shots are sequenced, or ordered.
9. **Example of Editing Technique:**
Cutting.
10. **Sound Effects Roles:**
Sound effects help establish the *mood* or atmosphere of the media, as well as its *tone* or attitude toward the content.
11. **Mode of Persuasion:**
- **Ethos**
Definition: Credibility.
Example: Endorsements by experts.
- **Pathos**
Definition: Emotional appeal.
Example: Heartwarming stories.
- **Logos**
Definition: Logical argument.
Example: Statistical evidence.
12. **Examples of Visual Media:**
Movies, videos, infographics.
13. **Bias Definition:**
*Bias* or preference for a particular view can cause a content creator to pick and choose what to show based on their own *opinion*.
14. **Goal of Advertising:**
To persuade consumers to purchase a product.
15. **Media Manipulation:**
Media creators often manipulate images so that they show only the *best aspects* of the item the company wants to sell.
16. **Daily Media Interaction:**
The average American spends more than *11* hours each day interacting with media.
17. **Assessing Media Information:**
Analyzing the information included in a media message can help you understand whether the media is *reliable*.
18. **Influencers:**
Social media personalities paid to promote brands/products.
19. **Considerations for Persuasion:**
What is the creator's agenda? Is the information credible?
20. **Identifying Media Bias:**
Look for slanted language, one-sided arguments, or lack of sources.
21. **Cultural Group Expression:**
The expression of similar ideas in the daily lives of the members of a group is called that group’s *culture*.
22. **Ways Cultural Groups Express Culture:**
Language, art, traditions, customs.
23. **Questions for Critical Analysis:**
- Who created this media?
- What message is intended?
- What cultural values are represented?
24. **Values in Media:**
When value is connected to a particular cultural group and they see something they value in the media, it strengthens their *identity*.
25. **Media Persuasion Effects:**
Media persuades us by making us *feel* or *think* (and sometimes both) in response to content.
26. **Persuasion Techniques:**
- Emotional appeal
- Storytelling
- Statistics
27. **Media's Role:**
One of the most important jobs of the media is to *inform the public*.
28. **Content Creator Choices:**
Content creators make choices about what *information* to provide audiences. Often, these choices reflect the media source’s *values* and *intentions*.
29. **Questions for Media Analysis:**
- Who is the source?
- What are its motivations?
- What biases might exist?
30. **Code of Ethics Definition:**
Set of guidelines for professional conduct.
31. **Most Important Beliefs:**
Values.
32. **Mass Communication Definition:**
Sending messages to large audiences.
33. **Trust in Media Sources:**
Understanding the differences between *bias* and *objective* behavior can help you decide whether media sources are worthy of your trust or not.
34. **Generative AI Definition:**
AI that creates original content.
35. **Ethical Problems with Generative AI:**
- **Not All AI Is Created Equally:** Quality varies.
- **Everything Is Not Always as It Seems:** Misinformation risk.
- **Sourcing vs. Plagiarizing:** Misusing content.
- **Harmful AI:** Potential for harm through misuse.
36. **Attribution Definition:**
Crediting the source of information.
37. **Citation Definition:**
Formal reference to another work.
38. **Plagiarism Definition:**
When you pass off others’ original work as your own, it’s called *plagiarism*, and it’s against the law.
39. **Fair Use Definition:**
Limited use of copyrighted material without permission.
40. **Public Domain Definition:**
*Public domain* is the set of works and ideas owned by the public which can be used and copied by anyone.
41. **Copyright Laws Purpose:**
Protect creators' intellectual property rights.
42. **Fair Use Purposes:**
- Critique
- Commentary
- Teaching/Education
- News Reporting
43. **Factors for Ethical Original Work Use:**
- Purpose of use
- Amount used
- Effect on market value.