Question

What is the purpose of using attack language in advertising?
A. to make the audience feel bad about themselves
B. to make the featured product or service seem like a solution to a big problem
C. to make the competitor or other product seem negative
D. to make the audience think poorly of people who do not use the product

Answer 1

The purpose of using attack language in advertising is primarily **C. to make the competitor or other product seem negative**. This strategy aims to differentiate a product from its competitors by highlighting perceived flaws or weaknesses in the competition, thereby persuading consumers to choose the advertised product instead. While options A, B, and D may have some relevance in specific contexts, the main focus of attack language is to undermine competitors.