The correct answer is observational data.
Checkout scanner data is collected through the observation of actual purchasing behavior at the point of sale, making it a type of observational data.
Carmex uses retailer checkout scanner data to determine which formulations of Carmex are most popular. This type of primary data gathered through the front-end checkout data is classified as ________Blank data.
Multiple Choice
personal interview
survey
observational
focus group
click-through
1 answer